LM 3 | Diamond Ashes


They say that diamonds are forever, so shouldn’t it makes sense that a loved one who passed away be memorialized in a diamond? If this caught your attention, then Eterneva is the company for you. In this episode, Eterneva CEO Adelle Archer joins Tanya Memme to share the process of how their company turns ashes into a lab-grown diamond. She shares the history behind the idea, stemming from the memory of a mentor who greatly impacted her life. She also dishes on what growing up with the women in her family is like and how they inspired her to become who she is today. If you want the legacy of a family member, including your pets, to live forever, then you may want to check out Eterneva.

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From Ashes To Diamonds With Adelle Archer

I have Adelle Archer on the show and she is an incredible entrepreneur. Let’s start off by saying that she was in Inc. and Forbes 30 Under 30. How does that happen? That’s amazing. She’s the CEO of Eterneva. You were on Shark Tank and you got funding from Mark Cuban. You’re a public speaker and you inspire many people. I have many questions, but I want to start off with this. This is the quarantine series of the show. You’re the first person that I’ve had under 30 that I’ve interviewed during the quarantine. What has it been like for you at this time in your life and how has quarantine been for you?

It’s quite an experience. It gives you an opportunity to work on resilience because certainly, what I’m seeing as the founder of a company and wanting to make sure that I’m checking in with my team, and how all of them are doing. You’re seeing this pattern of people having good weeks and tough weeks. We’re all riding a little bit of that roller coaster so it’s knowing that it’s okay to be on that ride and it’s to be expected. We are going through so much change now, collectively and that’s a crazy thing to even think about. Everyone in the world is in this together so there’s some solidarity in that. Self-care is important. Not getting caught up in fear, taking everything day-by-day and doing your best because we’re all co-managing this.

I do think that some people have it harder than others like people that are living paycheck to paycheck that lost their jobs, or people that have had family members passed because of this. It’s tough. What would you say to people out there that have lost their job and they are looking into becoming an entrepreneur because they have to? You did it and not under quarantine but now there’s a lot of stress going on, too. What is some information or words that you can help them with and help me with, too?

I would say probably one of my favorite quotes that I like and always re-anchor myself on is, “Life doesn’t happen to you, it happens for you.” Anytime there’s hardship in your life, there’s an opportunity to look at like, “Is there something here that potentially might be happening for me.” I know, certainly, in 2008, you go and listen to the CEO of Shopify, they said that their business exploded because of the recession. Many people who lost their jobs and decided, “I’m going to go finally pursue my dream because what do I have to lose?” They went and did it and they started a company. They took ownership of something they always wanted to do. It doesn’t take away from the difficulty of what we’re all experiencing and just the best of what we’re going through but potentially, life might be happening for you now, too.

That’s true. Being aware of that, being open to it and seeing what opportunities you can. It’s hard for people, especially the older generation. They haven’t quite shifted or accepted the online situation and are shifting their company online. It’s intimidating for them. What would you say to someone who knows nothing about computers? We all know a little bit but it’s hard. They have a dry cleaning business and it’s going under now and they need to shift it online. What do you say to people like that?

We’re seeing that so much in our industry. In Eterneva, what we do is we celebrate special people when they pass away by making diamonds from their ashes. We’re pretty much entrenched in the death care space, modernizing it and making it something that can be celebratory. We partner a lot with the funeral industry and that’s a pretty analog industry that did everything offline. There were not a lot of online components so they’re needing to completely change their business model overnight and move everything online.

The call to us, as younger people in this industry, is like, “How can we help?” We’re jumping to help anybody with that transition to an online medium but I do think it’s a mindset thing. In a time of change and difficulty, can you adapt? What can you decide to be open to maybe historically you hadn’t been or how do you change your business model? You see the restaurants that are choosing to do takeout and make themselves more widely out there. They do Margarita kits. I have so much respect for the nimbleness that they’re exhibiting and that’s what it takes to ride through a challenging time now.

There’s a local grocery store here, it’s not even a grocery store, it’s a breakfast place like a little deli, and they’re now selling groceries. They’re selling produce. I go there once a week. We know the owner now and I’ve established these awesome relationships with people I didn’t even know before. I was visiting these places, but I didn’t know the owners so there are these little gems that you can find during these times too. I want to talk about Eterneva. First of all, how did the idea of taking people’s ashes and turning them to diamonds even come about for you? What was your journey to getting to that?

It’s crazy. You never anticipate that this is what you’re going to do.

I’ve never even heard of this before I read about your company.

When you were asked as a thirteen-year-old, what you’re going to be when you grow up, I did not see this one coming. What is special about it is it came out of personal experience in my life. Originally, what we were doing was starting a regular lab-grown diamond company. I thought purely an entrepreneur business person, that’s it’s going to be a diamond company.

At your age, I’m shocked, because I don’t know anyone your age that’s like, “Let’s start a diamond company.” Did you have an attachment to diamonds?

Not necessarily. I was in tech previously. I have my MBA in Entrepreneurship and I went into technology for a few years. A friend of mine’s father was involved with this lab-grown diamond company who were growing diamonds above ground in a laboratory. It’s amazing. They were growing diamonds mostly for industrial applications and they wanted to get to the consumer market but they didn’t know how to build a brand around that. I was in technology marketing at the time and was like, “I could probably help you with that.” That’s what got us looking into this space and saying, “It’s fascinating. This technology is amazing and it’s up and coming.”

I love that he’s all involved too.

It was like, “Let’s take a step back. Does it make sense to start this company or do we want to go somewhere else within this industry up the supply chain?” As we’re doing this whole analysis, my close friend and business mentor got diagnosed with pancreatic cancer and she passed away. Tracy, to call her a mentor is not doing her full justice. She was an extraordinary human that for sure, I’m a different person because of her involvement in my life. When you lose somebody special and remarkable like that you feel a personal responsibility to make sure that they’re not forgotten and that you do everything you can to honor them. She left some of her ashes to the four of us that were her closest people because she wasn’t married and didn’t have kids. She left us a note that said, “Go do something meaningful that you think both of us would like.”

On a totally personal side of my life, I was trying to figure out how I can honor Tracy. What could I do with ashes? It was a remarkable evening, one night when we were sitting with the diamond scientist over dinner and he mentions this application to me. He’s like, “There’s a company that is extracting the carbon from cremated remains and growing real diamonds from that carbon source.” It blew me away. I’m like, “I have ashes and I’ve been trying to figure out how to honor my friend. That is perfect.” I went to go start the process and it wasn’t the experience that I wanted and was expecting. I was hoping to be met with questions about who Tracy was and how we were going to honor her life. Instead, it was transactional and not transparent. We took a step back and we’re like, “No wonder nobody’s heard about this. This is such a special and amazing way to do this. It feels it’s not being executed properly and I think we could do this a whole lot better.”

I never heard of it before. Isn’t that interesting that you’ve known about it for many years now?

Probably a few years.

It’s been around and I have heard about it through your company, but I’ve never heard about it before that.

In a time of change and difficulty, can you adapt? Click To Tweet

She was our first diamond. This is her black diamond that was ever made.

Can you pick the color of the diamond?

Yeah, this is my grandma’s yellow diamond.

It’s awesome. That’s amazing. Is it expensive for people to do?

It’s crazy approachable. Our entry point is at $3,000 and when you compare that to the cost if you were to choose to do a full burial service and everything, the average cost is $10,000 to $15,000. If you did a cremation and a diamond, you could pay half that and have something that’s special, bright, and positive. You can have it with you every single day. What’s special is we’ve created a whole experience around the diamond creation process.

Give me an example of that. What’s it like? Can you do it for pets too?


You’ve got a customer right here. My cat passed away and he was the love of my life in non-human form. We’ll talk about that. I want to take the ashes from my pet cat that I love so much. What would that be like for me?

The first step is somebody will go on our site, and they’ll order a welcome kit. In that kit is everything, they need to package up half a cup of ashes. It’s a small amount and they can pick out their diamond. We personalize everything. At every single step of the process, we are getting to know you and your loved one. One of the first conversations you have with us is we’re going to ask all about them. We’ll be like, “Give me the good stories. Give me a sense of his personality. I want to hear what that relationship was like,” because we’re going to help you celebrate and memorialize that.

You put your energy into. It’s an energetic thing, too. I love that.

To start the process, one of the first things we do is we get on Instagram and Facebook Live with our customers’ permission, and we tell their loved one stories to the world. We’ll listen to their story and we have dedication pages. It’s got their picture, their inauguration video, and all the diamond updates every single month. It’s about a seven-month process. It’s super intricate and every single month, we’re sharing pictures, videos, and updates. It’s telling the story of their journey to this beautiful transformation. When you lose somebody that was the most important relationship in your life, you oftentimes are faced with an environment where you have nothing to look forward to and nobody knows how to engage with you.

I’m the worst at it. I never know what to say to my friends when they’ve lost a mom or dad. I’m horrible at it.

It’s tough. We don’t have good rituals for it, so that’s what’s special about this. It gives a reason for a community to rally together and have something to talk about that’s comfortable and celebratory. It helps that family feel supported that their loved one continues to be talked about beyond a one and done funeral. That ends up being a healing process for people. Our company is in the business of grief wellness. This is about helping someone have a bright and uplifting experience to lean into in the wake of a loss and keep their loved ones’ stories alive and end up in a better place at the end of it.

I love the fact that you share all these stories on social media. What’s the social media handle so I know how to spell it and everything because I don’t want to be the one to mess it up.?

It’s @Eterneva on our social media. It’s all about storytelling and our broader mission is to change the culture around death, grief, and remembrance and to open this conversation up. What we’re doing culturally, now, a great job of the headspace is the comms. They’ve opened up conversations around grief, anxiety, and harder topics that we used to bury. Grief is the next frontier of that. We all want to be supported on a grieving journey. We want to talk about our loved ones and we want to find ways to keep their story alive. We’re humbled to get to help facilitate that.

That’s amazing. I love that you have done this. What was it like? First of all, you started this company, how many years ago?

We launched in Q4 of 2017, but we had been moonlighting while still working at another job for a while.

That’s the best way to do it. From all the entrepreneurs that are successful, do not quit everything and go. How did Shark Tank come about?

Shark Tank reached out to us which is pretty cool. To your point, most people don’t even realize that this is an option. That’s what was special about being on it. It’s knowing that you’re reaching so many people and sharing that there are other options out there to honor and celebrate your loved ones. We were the first memorial product ever on Shark Tank so that feels special. It all goes back to the mission of opening up a conversation that wasn’t being had before. That was awesome and we’re super excited to have Mark on board. That was such a great experience.

LM 3 | Diamond Ashes

Diamond Ashes: Anytime there is hardship in your life, it’s an opportunity to look at what potentially might be happening for you.


What was that moment like when Mark Cuban was like, “Yeah?” You’ve won it through him and he’s invested so much money. I always wonder what are the next steps after that?

You go through due diligence and it is a full investor process where they’ll do due diligence. You go back and forth on more terms than what your headline is talking about on the show. As long as everything checks out they proceed forward with the investment.

Does he do meetings in person? Does he show up at your company in person? Did you ever had a relationship with him after that?

Yeah. I talked to him quite a bit. He’s busy from a day-to-day standpoint but he’s incredibly responsive. He and I email back and forth all the time. He loves email. He’s the most remarkable emailer I’ve ever seen. He responds to everything within twenty minutes.

How do people keep their emails organized?

I don’t know. It blows my mind.

I cannot get a grasp on my emails. I can’t keep them organized.

Me either. It’s impressive.

People like that and people like yourself have skills like that. I bet you get back to people too. You do. I’ve been emailing you, and you’re good with it.

Thank you. I’ve been working on it.

That happens so what would you say is probably one of those difficult challenges of becoming an entrepreneur. You find a niche. They always say, “Find a need in the market and build upon that.” What would be your advice as far as people that are like,” I have no idea what direction to go into? I want to start something new.” What are some of the first steps they can do to even find a niche or get started?

It is hard, I’m not going to lie. It’s one of those things that this was brought into my life. I got my MBA in entrepreneurship in 2013. I went in tech and I was side hustling on a bunch of stuff. The best advice I can give is to be patient. When you start a company, you are signing up for 5 to 10 years of your life and you don’t want that to be wasted on the wrong idea that didn’t need a true need that is going to end up being hard to scale. You want to make sure that a lot of boxes are checked. I’m serving an intense need, there’s a great market opportunity, I can create barriers to entry and the unit economics are great. Patience is one of the first things I would say.

I would also recommend getting close to your customer and learn a lot about your customer what they want and need. Even now we have a ritual. Every single year and end of Q4 we do a customer feedback tour. I spent 25 hours in Q4 sitting with my customers and hearing their perspective on their experience like, “What could we do to blow your mind? Let me show you a few things we’re working on. What do you think? Tell me more about your grieving journey? We’re listening for ways we could add value saying that we have this idea. What do you think?” We have a customer advisory board that will share and preview things and be like, “Keep this up. What do you think? Give us better feedback.” Everything we do is guided by them and it’s hard to miss the mark when your customer is where you’re finding all of your next ideas.

Was that something that Mark Cuban introduced you to doing or is that something that you innately decided to do?

That was something that was well ingrained in my MBA program. Knowing your customer inside and out, and I became a product marketer. In product marketing, a lot of customer interviews are a part of that exercise. It’s important if you’re trying to do messaging and positioning and anything. You need to be in your customers’ mindset, speak their language, and meet their needs. It’s a good practice.

What’s amazing is I find that there’s a lot of talk about vulnerability, tell your story, know your why and all that. It’s interesting that from my generation we were raised where everything had to be perfect, and every ad had to be perfect and you hide behind your brand. Sometimes you don’t even know who the owners of the companies are. You flash brands and that used to work. It’s amazing how it doesn’t work anymore. It does for some, but not really. You’ve taken it to the point where those walls are so down and you’re asking the customer, “What do we do next?”

That’s a huge lesson for people, especially in my generation that is going through quarantine and have lost their jobs and have no idea what to do. You even start there. What do you think about somebody even going on their Instagram or social media saying, “How do you see me as a brand?” I’m giving ideas out there. If I were to launch a product, what product would you want to see me launch? I’m amazed. I might even do that for my social media. That’s a great thing to do. They’re your customers. They’re your people.

Even as a company, sometimes your personal account can perform better than the company’s account because people want to feel connected to you. When you share more of yourself with the world, the world comes back and wants to usher and support you in your future success.

It’s interesting, even with this show, I have an Instagram page that only has 250 followers on it because I have not done anything with it so everybody’s going to my personal one. It’s weird. I stopped so I probably might even take it down. I had a Facebook page. I’m thinking, “Why am I doing this?” People want to know how it relates to you. That’s a huge lesson out there. You can launch a product on your personal pages. I want to talk about what would you say is one of your most special moments of presenting a diamond to one of your clients? I can’t even imagine the hundreds of stories you have.

It's hard to miss the mark when your customer is where you're finding all of your next ideas. Click To Tweet

At this point, we’ve made over 500 diamonds. Behind every single diamond is an unbelievable story. You’re not going to do a diamond for somebody that wasn’t one of the most important connections in your life, a special and remarkable person. Even from the beginning, my team all the time, people say, “How do you do what you do? You must hear such hard stories.” I’m like, “No. I go home every night and think about how these people treated each other. I’ll call my mom more.” It’s a blueprint for how to live a better life that’s told by these remarkable people. It’s uplifting and inspiring. We call it the homecoming. It’s the day that their diamond comes home and it’s by far and out the most special day. You think about the customer and they’ve had this journey that it’s taken the time and they enjoy that process. Many compare to having a child that it takes time for them to transform into their new state. All have this excitement and anticipation has been built and on the day that their diamond comes home, there’s anxiety. There is, “How am I going to feel?” What Pandora’s Box of emotion is going to be opened when I see their diamond for the first time?

When they open their diamond, many of them have described it as, it’s a wash of calm, peace, closure, and gratitude. To get to be there that day and get to see those emotions and see that you’ve helped usher them into the next chapter in a relationship with their loved one is the most special and remarkable experience. All the time I think about it, for any reason, I was to pass away like tomorrow, I’ve done what I want to do in getting to be present on a handful of homecomings. When we have them in Texas, our team fights over who gets to drive and do it in person, it’s so great.

I love the fact that you, at such a young age, feel you’ve found your purpose. You’re changing lives and helping people in a way that it’s so out there, amazing, and not too out there. My mom, for example, wants to be cremated. Every time we talk about it, she hates talking about it. I was thinking, “Mom, what do you want me to do? No, I don’t want you cremated. I want to be able to visit you.” She’s like, “I don’t know. Go and spread them all over Hawaii or something.” I’m thinking, “No. What are you talking about?” We’ve never finished the conversation and I’m thinking here going, “I’m going to present this to her.” You can present it to somebody in a sentence. Not a whole story where you’ve got to keep talking about the subject. It’s uncomfortable.

What a lot of people don’t realize that you’re totally hitting on is it’s not always about what you want. You’re going to be gone, it’s about the people who are left behind in the wake of loss. What is going to help them process you not being there? We’ve certainly seen that with our customers where men will do this all the time. They’ll be like, “I don’t know. Put me in a box in a ditch somewhere. Don’t do anything special.” You’re like, “That’s not helpful to someone’s grieving process.” They want to do the diamond for you because they want to have a piece of you with them and be able to take that on their future adventures. They’ll feel conflicted because that wasn’t his wish so what do I do? That’s an important message for anybody to hear. Thinking about what your loved ones might need and giving them the opportunity to do what is going to help them.

I’m asking questions about the process. When somebody passes and they have their ashes, volume-wise you said, it’s a half a cup per diamond. If you want a bigger diamond, you need more.

From half a cup, we could do up to five diamonds. There is more than enough carbon to do multiple diamonds from half a cup. We often return ashes at the end so we’re always conservative wanting to make sure we have more than what we need and we return any we don’t use.

What about the size of the diamond?

We can go up to three carats in size.

Does it take longer in time to create a larger diamond?

It will. It takes a bit more time to go as big as it gets.

You need half a cup. When somebody passes, how much volume-wise? Is it like two cups usually from one person?

No, you’re looking at 8 to 10 cups, so it’s a small amount of what you’re normally getting. You can go spread it in Hawaii and save a little bit for the process of this.

Or you can get 40 diamonds or whatever you want?

How many diamonds can I make? I’m like, “More than you could afford, I’m sure.”

I like that. You have a choice and that’s what’s so great about it.

We can do this from hair as well. If customers decide to bury their loved one, they need to save a healthy handful of hair or fur.

Why don’t we talk about that? There are situations when people die where sometimes the kids or people that love that person will not have access to those ashes because somebody in charge will not allow access to those ashes. Go and take their brush now and take out their hair. That’s what I’m doing with all of my family members. How did this all begin for you? Let’s go way back. How were you raised as a child because you seem like a go-getter? You’re literally in Inc. Magazine and Forbes Magazine’s 30 Under 30. That is a massively huge accomplishment. Where do you think it comes from? Is it your upbringing? Do you think it’s nature versus nurture? What is it?

I definitely don’t know where I get all of my drive from. I do come from a family of a lot of enterprising ladies. My mom’s an entrepreneur. My grandma and my aunt are both famous actresses. My grandma, when she was seventeen or probably younger like, fifteen and this is in the ‘20s, moved from California to New York to pursue a Broadway career. She raised two kids remotely, being the breadwinner that was making money from Broadway and Hollywood, job to job. There are a lot of impressive women. That was something that I was grateful and blessed to get to witness, especially as a female. There are a lot of trailblazing women that are owning their destiny.

You said your aunt is a big-time actress too.

LM 3 | Diamond Ashes

Diamond Ashes: When you lose somebody special, you feel a personal responsibility to make sure that they’re not forgotten and that you do everything you can to honor them.


Yes, she is. Anne Archer, if you’re familiar.

Yes, of course. We love Anne Archer. You’re close to her and you’re close with your grandmother. What did you see in them that was one of the most admirable qualities that you found towards them?

I’d group up my mom in there, too. All of them knew they were clear on what they wanted to be. When they figured that out, they made sure that they didn’t lose that part of themselves. They all became mothers, they all cared for their families but they never let go of their dreams and they pursued them in full. I’m proud of them for doing that.

Because that can affect marriages in their generation. Was that hard for them sticking to their guns and trying to be a mom and be a wife? It was hard in those days.

I read my grandmother’s autobiography. She wrote an autobiography, and I can’t believe I hadn’t read it. I was crying on the couch listening to the things that she went through. She was bucking a lot of tradition at the time. It was so amazing and inspiring.

They must all be so proud of you. What are family gatherings like? Are they super fun?

We always have a fun topic to talk about. It is fascinating. It’s the perfect Thanksgiving dinner table conversation.

What would you say was your biggest, biggest accomplishment at this point? Was it being in Inc. Magazine and Forbes 30 Under 30? Was it working with Mark Cuban? Is it none of that?

We’re super grateful for all of the press, accolades and all of that’s come, but all of that is more of a byproduct of doing something that is special and a real change that you’re trying to drive in the world and it comes from an authentic place. That would be what I’m most proud of. It’s getting to share this journey with my team and getting to see the direct way that we’re making lives better, the conversations we’re changing, and the stigmas that we’re breaking. Also, the impact we’re having in death care, funerals, and being the first death care company did make major magazines and NPR headlines.

That’s what’s so rewarding and fulfilling because you know that these are changes that need to happen in the world and it’s special to get to be a part of that. Even if it’s a small part of this phase, that’s what’s most fulfilling and most rewarding and getting to share that with so many of my team and our customer base. We call it the Eterneva Family because it truly is. We are a tribe, a family and we get to share all of those successes together.

What would you say to people out there that are under 30 that are struggling to find their place in this world and business-wise? It’s hard. I don’t know how people, Millennials and even people younger than that can afford to buy a home these days. It’s tough. It’s hard to make money and they’re scrambling. A lot of my friends, their kids are moving back into the house with them. They’re struggling and I’m sure a lot of your friends are too. What do you say to people like that?

I’ve been there. I would say probably the hardest phase of my life was shifting from being a college student to being a working professional. I always say that I’m a recovering perfectionist and recovering is a huge keyword because it’s a difficult pattern and you can get yourself stuck in. When you have anxiety around performance or getting stuck in that cycle, it can be hard to break. I have a lot of empathy. I’ve been there. I’ve had some difficult and dark years in my early twenties working through all of that. My message to my younger self at least would be and hopefully, this resonates with some people is, “Don’t be so hard on yourself. Know that you have time. You have a lifetime.” When you’re young, you put so much pressure on yourself and you feel like, “I’ve got to figure this out. I’ve got to make it.”

You feel so much anxiety around figuring it out by 23, 24 or 25. You’re forgetting that you have a whole lifetime ahead of you. It’s allowing yourself to release that pressure valve of it. I’ve enjoyed getting older because I feel I’ve definitely chilled out. You have time. Enjoy the journey. Perfect is the enemy of progress and pride yourself on putting one foot in front of the other and what are those small wins of how can I show up? If I showed up and did my best, that’s the part that I should be happy and proud of and satisfied with and know that over the lifetime, that’s going to compound into a great change. You may not feel it necessary on a day-to-day basis but if you keep doing the work, you’re going to look back in a couple of years and be like, “I’m in a completely different place.”

I love how you said, “Perfect is the enemy of progress.” That’s amazing. I know that you do public speaking. You’re such an inspiration for so many and a visionary. Honestly, the things that you’re teaching people now, especially at this time, is helping people in so many ways. It’s not about turning ashes into diamonds but you’re also helping people have the confidence and courage to start a company to be an entrepreneur and not be so afraid of it. Yes, you’re young, but still, everybody has to start somewhere. It’s interesting that somebody like me and when I hear my friends that are your age going, “I feel I’m getting so old.” I’m thinking, “You have a lifetime ahead of you. You don’t know it yet.” I don’t know why they don’t see it, especially when they’re bridging 30. Why does 30 seem so old to them? What is that?

I don’t feel that way personally.

You’ve heard them say that though. Your friends are saying, “It’s my 30th birthday. I’m old. I’m getting old. My life is over.” They’ll say things like that.

I feel like that’s getting stuck in the traditional pattern of what’s expected of you. You’re supposed to get a job, get married and have kids. When you’re subjecting yourself to that framework, you’re behind if by 30, you’re not married and you’re not planning to have kids in the next three years. You think you’re getting old because you haven’t hit these milestones. To your point, you’re going to probably live to 80 or 90, so chill out.

My friends are bridging 50 and going, “We haven’t had kids yet. We haven’t been married yet. I’m not successful in my career. I don’t know what I’m doing. I’ve got to start over again.” It’s a lot harder when you’re 30 years older than 30. Looking back, I love your advice saying, “You have your whole life ahead of you.” There are people that are in your position who’s way older than you and it is a million times more difficult to go through that. Be easy on yourself and calm down.

I admire people who are in their 50s and 60s that are like, “I’m going to do something totally different,” and they do it. You’re like, “Yeah.” Be open. Life will bring you interesting things to work on if you’re open to it. If you get to know who you are, you know yourself, what you’re good at and you go and figure out things like, what are the things that get me excited, and I’m passionate about, you’ll be surprised. If you’re reading, they’ll be like, “That might be a door and that might be a door.” Go step through the door and see what’s there.

If you haven’t made the transition, make the transition. It’s part of having a growth mindset. Click To Tweet

What holds people back to is not getting paid for it at first, when you’re trying to build something. That’s the biggest thing, especially when they already got kids. It’s much harder but still you have to find that thing where you can do that. That time that allows you to do even if it’s ten minutes a day. Do something where you can put some time into it. My mom started over when she was 50. She started painting and she’s now selling her work. She’s a successful Canadian painter and sculptor. She’s a huge inspiration for me that no matter how old you are, there is a time in which you can go do it. Do what you love. Reinvent yourself and now with quarantine, it’s a perfect time because we’re forced to figure it out.

My mom is doing the same thing. She’s got into singing so she takes vocal classes. She wrote and recorded a couple of songs. She’s performing all over Santa Barbara. She’s decided that she’s going to get a song that’s going to chart number one on iTunes.

What’s her name, so we can all follow her?

It’s her stage name, Glenys Archer.

Do you know what I love the most? You’re like, “Now, it’s this.” That says to be so much about your mom. I already love your mom. The fact that you can’t remember because she changed her name probably a couple of times trying to find the perfect thing is fantastic.

I’m calling it her third act. Yes, I love it.

She’s performing in Santa Barbara. I’m sure that she’ll pick up performing and everything in the future.

Her goal is to release this song and have it chart number one on iTunes. She’s going big.

This is phenomenal. If you guys want to know where to get in more information on your mom, they can message you on Instagram or something and be like, “Who’s your mom?” It’s not a bad thing. It says a lot about your mom. She sounds amazing. Where can we learn more about you? Because I know you speak and you’re all over social media, so tell me where we can learn more about you.

Thank you. I would say follow us on Instagram. That’s where all the cool kids are. If you haven’t made the transition, go make the transition. It’s part of having a growth mindset. Technology adaptation. You’ve got this. I believe in you. If you’re feeling bold, go to TikTok. I’m not there yet.

Neither am I.

I can’t. It’s tough.

I have a young daughter and some of the stuff I see on there is like, “No.” I’m not ready to see some of that stuff there.

It’s inevitable. I would definitely say to check me out on Instagram. It’s @AdelleArcher and @Eterneva. That’s where I’ll post most of the cool stuff that we’re doing.

Follow them both. Thanks so much for your time. This has been fantastic.

Tanya, I appreciate it. I love the focus on real topics because you’re absolutely right. We all want to have a real talk.

I want people to walk away from this and have tools in which they can be like, “I’m going to try that. That’s something I never thought of.” I started this show as a passion project because I had hit the rock bottom and no one was there for you when you’re in your rock bottom. That’s what it feels like. You’ve got to go find out those tools and find out how to get out of it yourself. I decided to interview 100 people that hit rock bottom and I decided that they’re going to teach me the tools I need to get out and it works.

There’s a great storyteller, Ira Glass, and he talks about The Gap. It’s the gap between where you are as a novice and doing phenomenal great work. It’s rare that people talk about that gap but there’s a massive gap that we all have and we have to make it over that. The more that we can hear stories of other people’s gaps and how they progressed over that is what we need to have a model for how we get there.

That’s true, we learn from other people’s stories and gaps. I’ve learned so much for your story. Reinvent yourself anytime, any age, you can do it. Can people contact you? Do you work with people to reinvent themselves?

LM 3 | Diamond Ashes

Diamond Ashes: When you have anxiety around performance or getting stuck in that cycle, it can be hard to break.


I would be happy to be helpful. If anybody would love to reach out, I would love to be helpful.

Thank you for what you’re doing, how you’re changing people’s lives and inspiring people. It means a lot. Check out my YouTube channel, Tanya Memme and all of my social media to keep updated on where those platforms are going to be. For now, it’s on my YouTube channel. Check them out. Take home some tools and wisdom and golden nuggets of information to help you get through some of those tough times in life. We are going to get through this together, aren’t we, Adelle?

Yes, we are. We’ll be better for it on the other side.

Lots of love to you all. Make sure that you check out Adelle’s company, Eterneva. It’s awesome stuff. Thank you so much, Adelle.

Thank you. You’re so sincere and lovely.

Thank you. I try. That’s a big compliment.

Important Links:

About Adelle Archer

Eterneva honors remarkable loved ones by making diamonds from ashes 💎✨ www.eterneva.com




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